What is international SEO?
International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business.
Other signals to show search engines that your site targets a specific country include:
- Hosting your site on a local IP
- Linking to local content
- Building links from local resources
- Finding ways to rank on local search engines like Yandex in Russia and Baidu in China
International targeting in a nutshell
If you're targeting a specific country, think about using a ccTLD. But, if you are focusing on language targeting only, a ccTLD probably isn't your best choice as they're meant for targeting a specific geographic area and not specifically the language spoken there. In these cases, you'll likely want to use a different internationalization technique such as using hreflang, subfolders, or subdomains in combination with or instead of using a ccTLD. If you choose not to use a ccTLD for your internationally targeted site, check out this discussion of the pros and cons of subdirectories versus subdomains.
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